The Farmers in La Paz, Bolivia

In 2008, Sergio Nunez de Arco partnered with local entrepreneurs in Bolivia hoping to vastly improve the world's access to high-quality quinoa. Building his brand around the people of Altiplano, he measures success in benefit to the community as opposed to his bottom line. Within Bolivia, the conditions surrounding quinoa continues to worsen, but Sergio refuses to do things differently, quite simply, he does what he's convinced is right.